The rise of the media’s rhetoric during the election campaign

By |  Dr. Nazaket Hussen

It’s clear that the media plays both good and bad roles, and the effect depends on how the agenda is organized and what kind of politics and strategy are behind it. Especially as a tool of propaganda, this is a long story that has been ongoing since the start of wartime media, and it’s been building up over time. Discussions about the Nazi revolution and the media strategy of Goebbels are well known.

In today’s age of social media, digital platforms provide a new landscape for this kind of influence. Filters, censorship, and gatekeepers have weakened significantly, so media references and words are less concerned with the ethics and psychology of individuals or their privacy rights.

This is especially true in countries and regions where media is less regulated by law, or where political conflicts and instability exist, and where media may be tied to political parties or agendas. During elections, these platforms are often used as effective advertising tools. However, they frequently cross boundaries, engaging in defamation. This not only fuels political tensions but also creates mental unrest for citizens and individuals.

Such behavior conflicts with the culture and ethics of the community, disrespecting fundamental principles of morality. While the Election Commission provides guidelines on how media should be handled during elections, these rules are often ignored. What is left behind? A time that should be one of celebration becomes tainted, and everyone knows it passes with unresolved issues.

In addition to this, it negatively affects voter turnout, undermining transparency, and accountability. Ultimately, the citizens pay the price for invalid elections tainted by fraud and manipulation. Regardless, it’s important to have a good system in place and trustworthy individuals involved.

After the election campaign concludes, the effects of biased media remain: seeds of hatred, loss of trust among individuals, and damage to societal cohesion. Insecurity fosters social instability, so any escalation in media rhetoric shows a disregard for the community’s culture, education, and values. This leaves a lasting negative impact on society.

We must enforce stricter regulations and principles for media operations during election campaigns. The penalties and fines imposed by the Election Commission should become more stringent to ensure a fair and transparent election process.